Ayda presents - What the Finance

We're Ayda - an on-demand financial literacy platform for Muslim women, powered by AI. What the Finance is our weekly newsletter breaking down all things markets + money!

Weekly roundup

Hey girl heeeey!
Here’s your 5 min debrief on all things finance…

Founder’s note…

These last 2 weeks have been INSANE (in a good way Alhumdulilah). Here at Ayda HQ, we’ve been figuring out how to bring you the best value over the summer and we’re here to kick off your summer with freebies + MASSIVE discounts. What a time to be alive!

SUMMER25 SALE

OUR BIGGEST SALE YET

Believe it or not, (to the day) we officially launched 2 months ago in the UAE! It’s been such an amazing journey + we want to carry on building + iterating to ensure you’ve got the financial bestie of your dreams!

That’s why, for a limited time, we’re offering 250 AED OFF our FREEDOM subscription.

That means, you get 12 months of access to all our online content (think investing, pensions, budgeting and more!), your AI bestie: Ayda, and community events* all for just 500 AED.

That’s just 41 AED per month - the price of a matcha! Girl, you do the maths… it’s a no brainer!

AND THAT’S NOT ALL..

We’ll be bringing you bigger and better collabs in the autumn/winter for all our FREEDOM subs. Yet another reason to sub in rn!
Be sure to check out our IG + TT @aydainvest for tickets to our latest xoxo

So what are you waiting for? Enter the code SUMMER25 + claim your financial future now (limited tickets!)

Financial Tea 🧋

Financial news you need to know

ICYMI - WTF happened last week?

📈 Stock Markets Hit New Highs: Big U.S. stock markets like the S&P 500 and NASDAQ reached their highest levels ever, thanks to falling oil prices and better trade talks between countries. The Dow Jones didn’t rise as much and is still a little behind.

🛢️ Oil Prices Drop: Oil prices fell sharply—down 11% to around $65 per barrel—after tensions in the Middle East settled down. Earlier this month, oil was above $75, so this is a big change.

📉 U.S. Economy Shrinks: The U.S. economy got smaller in the first part of the year. New numbers show it dropped by 0.5%, which is worse than the earlier estimate of 0.2%. This is the first time the economy has shrunk since early 2022.

📊 Inflation Still Rising: Prices of everyday goods are still going up. In May, inflation rose 2.7% compared to last year, which is more than expected. This might make it harder for the U.S. central bank (the Fed) to lower interest rates anytime soon.

In hot girl news:

🍋 Lululemon stock is down 37% this year. The unofficial uniform of matcha-pilates girlies everywhere is under threat. Competitors like Alo and Costco (you read that right), alongside the TikTok expose of factory

Upcoming Events

Fasset x Ayda present:

Invest + Connect

As summer winds down in the UAE and we either flee the country or hibernate for the next 2+ months, we’ve decided to bring you a bigger event on Saturday 27th September in Dubai!

We’ll be covering the importance of gold as an investment, how to include it in your potfolio, and just why it’s the OG feminist investment. Expect an interactive session, games, giveaways, drinks + more!

A snap of our last event talking all things crypto!

P.S.: If you download the , and use code: AYDAOWNS you can receive $5 worth in gold…

Tweet of the Week

That’s it for this week, folks

Keep showing up, keep cheering each other on — and as always, run happy! 🏃‍♂️💛

The Ayda Team

P.S. New here? Give us a follow on socials @aydainvest + let us know what you wanna see from us next!