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What's stopping you from investing?
We're Ayda - an on-demand financial literacy platform for Muslim women, powered by AI. What the Finance is our weekly newsletter breaking down all things markets + money!
I’M A HUSTLER BEBE
BUILD YOUR BUSINESS
Last week, we partnered with Wio Bank and The Bureau to bring you another sold out session dedicated session - this time for entrepreneurs!
We covered all things from financial set up to security and how to embed financial harmony into your business model.

Okay red shoes!!
That means, you get 12 months of access to all our online content (think investing, pensions, budgeting and more!), your AI bestie: Ayda, and community events* all for just 500 AED.
AND THAT’S NOT ALL..
Wio Bank are kindly offering 6 months free access for Wio Business. That means you save 595 AED AND you get to kickstart your business without the hassle. Best of all - it takes upto 3 days to set up your account.
So what are you waiting for? Enter the code BURWIOVIP + claim your 6 month free Wio Business account today.
Financial Tea 🧋
Financial news you need to know
ICYMI - WTF happened last week?
Rally Runs Out
Major indexes set fresh records on Monday but slid the rest of the week, ending slightly lower overall. For the S&P 500, it was only the second down week in the past two months.
Inflation Creep
The Fed's preferred gauge, PCE, rose 2.7% in August, the highest in six months. Core inflation held at 2.9%, matching forecasts.
USA Govt Shutdown
Congress’s shutdown over the last week has meant c.40% of fed workers are on unpaid leave and roughly 0.1-0.2% will be shaved off the US economy.
UAE economy to outpace global
The IMF projects the UAE's gross domestic product (GDP) to expand at a 4.8 per cent pace this year
💅💅💅 In hot girl news:
Gold hits new price ceiling of $4000 as the the US govt shutdown looms. Goldman Sachs predict gold to reach $4900 by the end of the year.
Event
Fasset x Ayda present:
Invest + Connect
We teamed up with Fasset to bring you ‘Gold - The first female-forward investment’ Our interactive session brought together the awareness of gold investing and how to build on the legacy of our mothers and grandmothers.

We love a wordcloud…
It was so great to see so many of you in attendance! We can’t wait to launch more events. And as a special thank you, you can download the Fasset app, use code: AYDAOWNS you can receive $5 worth in gold today!
Tweet of the Week
Internship??? Salary???
— M. (@ilovecocomo)
5:35 PM • Sep 19, 2025
That’s it for this week, folks
Keep showing up, keep cheering each other on — and as always, run happy! 🏃♂️💛
Love Uneesa, Founder Ayda
P.S. New here? Give us a follow on socials @aydainvest + let us know what you wanna see from us next!